Planwell’s Brand Refresh

Planwell is an event planning company known for thoughtfully planned and beautifully executed corporate events. The founder, Alex Adkins, came to Hello Liftoff to establish a stronger brand voice and give her website a copy refresh.

Scroll through the work below for a little “before-and-after” action. Final deliverables for Planwell included:

• A website copy refresh

• Service offering naming and architecture

• Overarching content strategy consultation

• 11 LinkedIn posts promoting her launch and new services

Client: Planwell

Year: 2023