The Practice = Revenue Report

Practice = Revenue was a 20-page report completed in partnership with Revenue Collective, which has since rebranded as Pavilion.

Olivia from Hello Liftoff was responsible for drawing insights from hundreds of columns and rows of survey data and communicating a cohesive message via copy and charts. This report was the result.

Below you’ll see both the raw copy document and the final product, as well as some social sliding images we wrote to promote this piece.