Seismic’s Voice & Tone Creation

Seismic launched a full rebrand—logo, colors, font, illustration style, voice, tone, tagline, everything—in April 2022. Olivia from Hello Liftoff was a player-coach for the copy and content elements of this project when she worked in-house for Seismic.

The brand copy, communications, and social team worked together to create the final voice and tone guidelines you see below, as well as the style guide that Seismic still writes with today. We’ve also included a few screenshots of website copy that was written with these guidelines in mind.

Client: Seismic

Year: 2022